Its sad to say that Many people so called SEO guru's do not know what they are talking about. Recently these guru's were moaning about Google because they changed their algorithm with the result that many sites dropped from top positions. You see true SEO White hat techniques as laid out by Google will always rise to the top.
There is no need to worry about keyword density and the like. You just need to provide topical information about your keyword on a regular basis and provide back links to you site.
In order to get top SEO results, you need first of all to select a good keyword or phrase to represent your business. The more popular the keyword the longer time it will take to reach the first page, so sometimes you are better to target a longer tailed phrase, so long as it is being searched for a reasonable number of times.
Once you have a keyword, then you need to ensure the keyword is in your domain name. This will help to get top position. Many people make a mistake when designing web sites include sound and video, this is not really necessary you are better to keep it simple. If you do include pictures on your home page ensure you tag them with Alt tags using your keyword, this will help rank your pictures in search engine results.
A web site that is optimised to get top SEO results will have changing information on its home page that ensures the search engine spider will continue to revisit your site, you can do this using blog feeds relevant to your site and keywords.
I mentioned earlier that back links to your site will help you rise up the rankings and many people have difficulty with this. The simplest way is to make say 500 individual web pages using Free Page each linking back to your site with your keyword as the link. You also need to post at least 500 classified ads again with links to your site. Both of these sites form part of the powerful Veretekk marketing system which I have been using successfully for the past four years to capture top SEO results. The final piece of the puzzle which is often overlooked is to blog everyday about your keyword.
You will find that carrying out the above tasks virtually guarantees a top position sometimes in days but more often in months, depending on how quickly you build you links. There are other Veretekk tools that you can use but I will discuss these in other posts.
